About Us


Who is the H. E. Group?

Established in 2006, H.E. Group is an import business specializing in serving big retailers in Australia and New Zealand with reliable products at low prices. The business has focused on a first to market approach, product development with new and exciting innovations and a strong marketing presence.

We have a large portfolio of brands and products with offices in Melbourne, Sydney and Hong Kong, assisting with sourcing, shipping, product evaluation and development.

Our Mission

At our company, we understand the unique needs and demands of large retail chains, and we provide them with a curated selection of small appliances that meet their high standards and exceed customer expectations.

With a focus on quality, reliability, and innovation, we work closely with our retail partners to deliver a range of products that are not only functional and efficient but also on-trend and appealing to their target market.

Our mission is to collaborate with leading retailers in Australia to bring cutting-edge small appliances to a wider audience and enhance the shopping experience for consumers across the country.

Responsible Sourcing

H.E. Group is committed to sustainable business practices across its operations and supply chain. We recognise that the actions of our suppliers, and our interactions with them support H.E. Group in its efforts to drive positive social, environmental, and economic outcomes beyond the products we sell.

Click below to review our Responsibility Sourcing Policy:

HEG Ethical Sourcing Policy 2022_V1.2